Door-to-Downtown: How Boulder, Colorado, Tested the Future ...
In order to ease congestion downtown and relieve pressure on parking during the holiday season, the city of Boulder, Colorado engaged in a partnership with Lyft, Uber, and a taxi company zTrip. The pilot project, which ran for 11 weeks, involved the city subsidizing rides for residents of Boulder who travelled downtown using one of the partnership companies. This report presents the motivation ...